Griff is bringing together music, fashion and movement in her latest collaboration with ASICS.
The British singer-songwriter has been unveiled as the face of the brand’s new SportStyle JOG 100S™ campaign, showcasing a refreshed take on one of ASICS’ heritage-inspired trainer silhouettes. The campaign arrives as Griff continues to build momentum following the success of her debut album Vertigo and a string of major live performances around the world.
While fans are eager for new music, Griff’s ASICS campaign appears to tease a new track with the lyrics, “Pull me in like you just can’t bear to see me go,” giving listeners a glimpse at what could be the start of her next musical chapter.
Inspired by designs from the ASICS archive, the JOG 100S™ has been reimagined with a softer, fashion-forward aesthetic. The updated trainer features patent overlays, ruffle detailing and playful polka-dot mesh accents, blending athletic roots with contemporary style.
Shot across London, the campaign places Griff at the center of a striking visual concept built around the trainer’s black and white colorways. Throughout the images, she embraces both strength and elegance, channeling the poise of a modern ballerina while highlighting the shoe’s balance of sport and fashion.
For Griff, the partnership reflects the intersection of creativity, self-expression and movement. The campaign celebrates duality, with the JOG 100S™ serving as both a heritage-inspired runner and a bold fashion statement.
While Griff has yet to reveal details about a new project, the teaser quickly sparked excitement among fans online, many hoping that a new single announcement could be on the horizon.
For fans looking to step into Griff’s world, discover the JOG 100S™ trainers on ASICS.com and at select retailers.
