British singer Holly Humberstone’s second album, “Cruel World,” will be released on April 10th.
This is the new album by the 26-year-old artist, considered a voice of her generation. She has made an album about the struggle between pain and pleasure, chaos and acceptance. She is known for her vivid and captivating songs. She has said that the album is a dark fairy-tale world of her own creation, featuring childhood items, monsters, and memory.
‘Cruel World’ is a follow-up to her 2023 debut Paint My Bedroom Black. While the first record is about turmoil and longing, Cruel World is about healing and remembering.
Alongside the album’s announcement, Humberstone has released the first single, “To Love Somebody”, a soaring track with a music video directed by Silken Weinberg.
The music video, influenced by Victorian theatre, the Brothers Grimm, and the silent horror classic “Nosferatu,” begins the gothic visual world of the album.”
“The record looks at love as something beautiful but also painful,” Humberstone explained.
She wrote “To Love Someone” because her close friend went through a heart-wrenching breakup.”
“It’s better to have loved and lost, even when it hurts, because feeling everything is part of being human,” Humberstone said. “Loving hard is painful, and those two sides of love exist in the same space for me. They are all real, tough, and vulnerable experiences.”
In the last two years, Humberstone has been reconnecting with her past and feeling more grounded, after being in the public eye since she was 20. Humberstone, along with her sister Eleri and creative director Weinberg, also created Crue World’s visual world, inspired by trinkets Humberstone found as she left her childhood home.
