Billie Eilish has officially surpassed her previous record in album sales with first-week Billboard numbers revealed today. Hit Me Hard and Soft has sold 339k units (191k album sales) and 90k in vinyl, making this her biggest debut week ever, outselling her multiple Grammy award-winning 2019 debut album When We All Fall Asleep Where Do We GO?
In a heartfelt message, Billie Eilish and Finneas thanks fans for the accomplishments, “Thank you guys, so much for all of your support on this album. This week has been so surreal and insane, and we truly could not be more overwhelmed with joy. Love you all until we die. Thank you for everything. Forever.”
Her critically acclaimed third studio album has already amassed over 500 million global streams, is the #1 album on Apple Music, and has reached #1 in 14 countries and counting. It is the first album by a female solo artist to have 3 songs, “LUNCH,” “CHIHIRO,” and “BIRDS OF A FEATURE” gaining over 8 million streams daily in the Top 10 Spotify Global Chart in its first week.
In its first week of release, “LUNCH” was the #1 most added song in the U.S with over 250 radio stations and over 20 million in audience reach across multiple formats and remains the #1 most streamed song globally on Spotify Global Chart. The official music video for “LUNCH” –directed by Billie Eilish– was the biggest debut for a solo song this year on YouTube. Billie Eilish’s social media following has grown by an impressive 23 million and counting since the announcement of HIT ME HARD AND SOFT last month.
HIT ME HARD AND SOFT was released on May 17 via Darkroom/Interscope Records.
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