Billie Eilish, Lady Gaga, and Drake are among the artists who will be making a return to TikTok’s soundboard. Universal Music Group recently removed all of their licensed artists from the platform before striking a new deal this week.
Financial terms of the deal were not disclosed.
“By harnessing TikTok’s best-in-class technology, marketing and promotional capabilities, UMG and TikTok will deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI,” the companies stated.
The deal showed signs of coming to fruition last month when Taylor Swift’s new release The Tortured Poets Department was added to the app. Swift appears to be the first of UMG’s artist to make a return and existing videos with music that had been muted due to copyright violations will be unmuted “in due course,” the companies said Wednesday in a joint statement.
