Beyonce revealed her own line of whiskey to honor her great-grandfather. The partnership with Hennesey has been years in the making, according to sources.
The “Texas Hold Em'” singer’s SirDavis whisky is described as a “harmony of spice with sublime hints of fruit” and retails online for $89. It’s currently only available for pre-order, but will hit stores in the U.S., London, Paris and Tokyo — as well as in select airports — next month.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Bey said of the venture in a statement.
According to the product’s website, the 32-time Grammy winner personally sought out Hennessy and distiller Dr. Bill Lumsden to develop her own whisky flavor profile, during which she discovered that her paternal great-grandfather, Davis Hogue, was a successful Prohibition-era moonshiner in the American South and used to hide bottles on his farm for friends and family to find.
After years of working on SirDavis, the trio finally came up with a liquor that properly honors Hogue’s legacy. “I think together we’ve risen to something that I’m hugely excited about,” added Lumsden in a statement. “And I think whisky drinkers are going to be blown away because it’s really quite different from anything I’ve tasted before.”
